Black-Owned Brands
Since the Black Lives Matter movement shook up the beauty industry and the way many of us think about the brands we support, I’ve been busy gathering up old favourites and new discoveries for a video celebrating Black-owned brands.
There are so many products I’m excited to share, I’ve decided to turn it into a mini series! This master list will be updated with my top product picks from each video.
Please share the BIPOC (Black, Indigenous and People of Colour) brands and products that are part of your routine in the comments below.
Fenty Beauty
Founder: Rihanna
Launched: 2017
An industry leader and champion of diversity and inclusion in beauty. Rihanna’s personality and style is evident in every playful launch, and her billion-dollar brand continues to boom.
1. Gloss Bomb Universal Lip Luminizer – Fenty Glow & Hot Chocolit
A bestselling gloss known for its high shine and lightweight feel
2. Killawatt Freestyle Highlighter Duo – Ginger Binge/Moscow Mule
A powder duo for a perfect peachy pink eyeshadow look
3. Match Stix Shimmer Skinsticks – Beach Bum & Ridiiic
A multitasking stick for cheeks, lips and eyes (my favourite spot to swipe them on)
4. Cheeks Out Freestyle Cream Blush – Rosé Latte
A creamy, natural blush for a soft flush of colour on cheeks and eyes
5. Pro Kiss’r Luscious Lip Balm – Hint Hint
A lightweight, comfortable balm that glides on with a doefoot applicator
Pat McGrath Labs
Founder: Pat McGrath
Launched: 2015
A vibrant makeup line founded by the ‘mother’ of the industry. Pat McGrath is the most influential makeup artist in the world, known for countless covers and campaigns, and hundreds of memorable runway looks.
1. Lip Fetish Balms – Wild Cherry & Flesh 3
A sheer lipstick that makes my ‘all time favourite products’ list
2. Lust Lip Glosses – Flesh 6 & Flesh 4
A luxuriously smooth gloss formula with plenty of pigment and shine
3. Skin Fetish Highlighter & Balm Duo – Nude
A double-ended stick for a champagne glow or natural balmy finish
4. EYEdols Shadows – Rose Venus & Crimson Fire
A selection of smooth, pigmented powders for an impactful metallic look
UOMA Beauty
Founder: Sharon Chuter
Launched: 2019
One of the most inclusive brands I’ve ever come across, created by a former beauty executive who couldn’t accept the lack of diversity in the industry. Chuter also started the Pull Up For Change movement.
1. Double Take Sticks – White Pearl & Fair Lady
A creamy double-ended contour and highlight stick in six inclusive shades
2. Boss Gloss – Passion
A unique lip formula with the shine of a gloss and lasting power of a stain
Danessa Myricks Beauty
Founder: Danessa Myricks
Launched: 2017
A playful, colourful brand founded by a leading makeup artist and photographer. Myricks’ makeup style is all about glowy, radiant skin and making versatile products that can easily multitask.
1. ColorFix Mattes – Desert Rose & Rustic
Highly pigmented creamy multitaskers for eyes, cheeks and lips
2. Vision Flush – Ballet Slippers & Sweet Nectar
A semi-matte, multi-use formula for a vibrant, sheer wash of colour
3. Dew Wet Balm – Rosewater & Hot Water
A sheer, subtly tinted balmy highlighter for a natural, dewy glow
4. Waterproof Cushion Liner – Pretty Pumpkin & Totally Tangerine
Playful neon eyeliners with a neat brush and user-friendly sheer formula
Much more to come! Stay tuned for updates as I add to this list and share more videos in this mini series.
DISCLAIMER
This post contains affiliate links, which means I receive a small percentage of commission on items purchased through the links at no extra cost to you.
